The idea that you could tell a story in 30 seconds is astounding. I don’t know why they don’t get more props, people in advertising. Done well, a good television commercial is a story, right? But 30 seconds is insane. Making someone laugh is really easy. Making people cry is really hard. And as a society, we venerate people who can make us laugh, but we’re sort of indifferent to those who can make us cry – which is crazy…
Malcolm Gladwell in conversation with Paul Holdengraber at The New York Public Library. Pair with Gladwell on brands.
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If you know me, you know that Malcolm Gladwell is one of my very favorite authors…
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I’m not gonna be bold enough to call bullshit on this man. But he’s not being too sophisticated here. It’s almost...
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Malcolm Gladwell - On The power of advertising and brands!
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